What is the Scent of lighting in store design? — M2 Retail
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What is the Scent of lighting in store design?

Having a unique scent in a store can differentiate the brand from others. When customers smell that scent outside of the store, this will trigger their senses and remind them of that brand and its products.Scents can also trigger emotional responses for example,

Lavender, basil, cinnamon orange– relaxing, soothing, calming, and reduces anxiety

Peppermint, thyme, rosemary, grapefruit, eucalyptus – enterprising, stimulating, increases arousal and productivity

Ginger, chocolate, cardamom, liquorice – romance

Vanilla – comforting and calming

Black pepper – sexually stimulating

Distributing scents throughout the store such as vanilla, lavender, thyme, rosemary, grapefruit, and eucalyptus can be advantageous for the retailer. These scents calm, soothe, and comfort, therefore, stimulating the consumer to loiter in the store, leading to increased merchandise awareness and increased impulse purchasing.

Source: Wikipedia

 

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