When the giant nineteenth century dry goods establishments like Marshall Field & Co. shifted their business from wholesale to retail, the visual display of goods became necessary to attract the general consumers. The store windows were often used to attractively...
The use of graphics and photography in window displays is an effective way of communicating information to the consumer. The most common form of communication in window displays is through text and signage, especially when advertising a sale or a...
Lighting is another technique, which can be used to enhance window displays. Lighting can be used to highlight certain products, and create dimension and set the mood for the window display. It is a successful tool as it can not only...
Colour is a powerful tool in exterior displays. It can aid creativity for exterior window displays and can have a unique effect on the consumer. The use of color can create atmosphere, grab the attention of by-passers, and attract them...
Light can be used in many ways in retail stores, from highlighting an object or area of a store to simply illuminate the entire store. Bright light can create a sense of honesty, positivity, and can promote impulse purchasing. Lighting can...
The layout of a store is a significant factor for the maintenance of a thriving business, which can help advance sales and profitability.An effective store layout encourages consumers to shop the entire store and view an extensive assortment of merchandise.The...
Visual merchandising contributes to a brand's personality and the characteristics associated with the brand. The design of the store should reflect this as part of their retail brand strategy. This includes the in-store environment and brand communications used, such as...
Are you plan to start your mall business ? Are you still worried can not find a right glass kiosk design? You are right to find us here. M2 Retail kiosk is a direct manufacturer in China. we mainly work on...
NYS Collection Eyewear is a true New York success story that began as a one-cart operation in the courtyard of the World Trade Center in New York City and expanded to a network of more than 1,500 retail eyewear locations...
