The importance of graphics, photography and signage
The use of graphics and photography in window displays is an effective way of communicating information to the consumer. The most common form of communication in window displays is through text and signage, especially when advertising a sale or a special.This technique is commonly directed towards price driven customers who are constantly on the look out for bargains. Colorful, bold text and graphics are used to grasp the attention of these consumers. Signage should communicate a short, clear message, which is consistent with the brand's marketing communications model. Visually, signage should be appealing to the eye and easy to read. One effective way of using signage in windows is using a self-adhesive vinyl cutout to the window; small signs in the window can also be used to communicate the price of a good or the discount.Photography can be used in a window display to enhance the theme of window or reinforce the brand's advertising campaigns.