Whether or not you’ve ever worked in the retail industry, there’s a good chance you’re familiar with the maxim, “The customer is always right.” Well, the times have changed, and so have the buzzwords, but the sentiment is the same:...
Good retail store layouts are those that improve on two things: revenue and customer experience. Too often, retailers forget about the latter component in pursuit of the former. This is a big mistake, as research has shown that whoever delivers...
Before diving in, let’s get the elephant in the room out of the way. If you’re here and reading this, it’s probably because of one of two reasons: You don’t believe that retail is dying, or you think that it is dying...
Retail design in a post-pandemic world-1 As retailers slowly reopen across the country, the single most critical thing to remember about post-COVID-19 retail design is this: Stay flexible. Many design changes retailers make today could very well need to change...
You want people to see your best and most enticing products or displays first, so you’ll need to know where they go or turn to when they enter your shop. Do they tend to move to the left or right?...
Having the same fixtures or aisles in your store could result in shoppers skipping over your merchandise. Brian Dyches, chief experience officer at Ikonic Tonic told Entrepreneur that upon studying shopping patterns, they found that “up to 20 percent...
For nearly as long as people have existed, they have been sharing, bartering, selling, and consuming resources. To trace the complete history of commerce back to its inception, we must travel to a time when wooly mammoths still walked...
The distinction between "strategic" and "managerial" decision-making is commonly used to distinguish "two phases having different goals and based on different conceptual tools. Strategic planning concerns the choice of policies aiming at improving the competitive position of the firm, taking...
Having a unique scent in a store can differentiate the brand from others. When customers smell that scent outside of the store, this will trigger their senses and remind them of that brand and its products.Scents can also trigger emotional...
