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‘React, respond and re-emerge’ – SK-II wows with ‘Skin Training Camp’ animation in Hainan - M2 Retail

‘React, respond and re-emerge’ – SK-II wows with ‘Skin Training Camp’ animation in Hainan

 

‘React, respond and re-emerge’ – SK-II wows with ‘Skin Training Camp’ animation in Hainan

Beauty blockbuster: The SK-II Skin Training Camp commanded centre stage at the CDF Mall in Haitang Bay

 

CHINA. Japanese luxury skincare company SK-II has partnered with China Duty Free Group (CDFG) to launch an interactive animation at the Sanya International Duty Free Shopping Complex in Hainan Island.

The SK-II Skin Training Camp ran during China’s labour day holidays from 1 to 5 May. It offered customers an interactive ‘skin training’ experience and provided personalised skincare consultations to help them find the right SK-II products to suit their specific needs.

The pop-up also featured plenty of self-service elements which reduced the risk of viral infection and also allowed customers to explore SK-II’s range at their own pace.

 

‘React, respond and re-emerge’ – SK-II wows with ‘Skin Training Camp’ animation in Hainan

The pop-up is part of the company’s ‘React, respond and re-emerge’ COVID-19 recovery strategy

 

‘React, respond and re-emerge’ – SK-II wows with ‘Skin Training Camp’ animation in Hainan

The ‘miracle’ Pitera formula is said to reverse ten years of visible skin damage after one year of use

 

The animation highlighted the limited-edition release of the SK-II Pitera Essence, which is one of the company’s hero products. The lightweight serum plumps, refines and revitalises the skin using SK-II’s exclusive Pitera complex.

For nearly 40 years, SK-II has touched the lives of millions of women around the world through skin and life transformation. It took years of research for scientists to isolate the ‘miracle formula’ Pitera, a naturally-derived liquid from the fermentation process of a unique strain of yeast.

SK-II claims that 90% of women agree that almost ten years of visible skin damage is reversed after one year of Pitera usage. It added that the limited-edition SK-II Pitera Essence was sold out during the Skin Training Camp event.

 

‘React, respond and re-emerge’ – SK-II wows with ‘Skin Training Camp’ animation in Hainan

The SK-II Skin Training camp drew large crowds during China’s labour day holidays in May

 

Source: moodiedavittreport

 

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  • Name: Vicki
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  • Email: Vicki@m2display.com

 

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